Ruinart is the oldest established champagne house, founded by Nicolas Ruinart in 1729 in the Champagne area of ​​Reims. Sparkling wine was initially a business gift for fabric buyers, as Dom Ruinart's brother was a fabric trader, but six years later Maison Ruinart ceased these operations due to the staggering success of champagne wine. The taste of Ruinart is highly dependent on ageing - 3 to 4 years is standard, but for vintage champagnes it reaches 9-10 years. Ruinart has maintained a serious connection with the arts almost since its founding - in 1895 Andre Ruinart hired the Czech artist Alfons Mucha to illustrate a poster of the brand. To this day, the Maison is closely associated with contemporary art and actively supports many international events, including ARCO, Foire de Bale, Carre Rive Gauche, London Design and Miami Art Basel. Ruinart is owned by LVMH Moët Hennessy Louis Vuitton SA and distributes its champagne only through selected outlets.